Selected Articles

Nina Montée Karp and Dr. Harvey Karp turned the $1,700 Snoo into the holy grail of parenting. But some say they overhyped the crib's abilities and created a nightmarish corporate culture.

The babies in the Snoo's 2019 ads weren't nearly happy enough.

The tots had been photographed fast asleep, strapped into the $1,700 high-tech bassinets, soothed by the devices' automatic rocking and white-noise machine. But Nina Montée Karp, a cofounder of Happiest Baby, the company behind the Snoo, wanted them to smile, two former employees said.

Montée Karp hovered over the shoulder of an employee on the marketing team, watching while she digitally adjusted the corners of the babies' mouths